Nvidia’s graphics upscaling technology, DLSS, might be undergoing a significant name change. Recent observations suggest that what could be the next iteration of the tech is being labeled ‘DLSS Neural Rendering’ within the graphical settings for the upcoming NBA 2K27. This potential rebrand could signal a fresh direction for the GPU giant’s often-discussed feature.

The appearance of ‘DLSS Neural Rendering’ in the latest NBA title’s options menu suggests Nvidia may be preparing to update the branding for its performance-boosting solution. A strategic name alteration often accompanies new features or a refreshed market approach, especially for technologies that have garnered significant discussion and varying opinions within the gaming community. This shift could aim to highlight specific aspects of the underlying technology or simply present it in a new light. This information comes from recent reporting by PCGamer.

Source: PCGamer latest