Following its recent sale, Electronic Arts (EA) is now majority-owned by Saudi Arabia’s Public Investment Fund (PIF). New reports suggest that discussions are currently in progress regarding a potential merger between EA and Savvy Games Group. Savvy Games Group is a significant entity in the gaming and esports sector, which is also under the ownership of the PIF.

If these talks lead to a consolidation, it would represent a strategic move by the PIF to further expand and integrate its growing portfolio within the video game industry. Insights from sources indicate that the PIF is actively seeking to improve the synergy and coordination among its various gaming investments. This potential merger appears aimed at fostering a more cohesive and powerful presence across their diverse holdings.

This report is based on information initially shared by GameSpot.

Source: GameSpot – All News