Netflix and Rockstar Games recently collaborated on a substantial 26-minute “Extended Look” presentation for the highly anticipated Grand Theft Auto 6. This partnership, which showcased an in-depth preview of the upcoming game, appears to have generated significant positive outcomes for the streaming service, particularly concerning its subscriber base.

An industry analyst has reportedly claimed that this special GTA 6 content sparked a considerable increase in Netflix sign-ups. Specifically, the analysis suggests that over 100,000 new subscribers joined Netflix in the United States alone within a single day following the trailer’s release. This reported subscriber surge comes after Netflix’s own internal metrics indicated a very high level of viewer engagement with the collaborative “Extended Look.” This information is based on reporting by GameSpot.

Source: GameSpot – All News